How On-Page SEO Helped Two Canmore Taxi Sites Drive More Traffic & Bookings

When people search online for a reliable ride in Canmore, Alberta, they want to find local transportation services quickly. However, Three Sisters Transportation and Three Sisters Taxi AB found that their websites were almost invisible on Google. They decided to seek help from First Encoding Services.

In this case study, we depict the entire process of how our team provided customized on-page SEO solutions to increase visibility and improve user experience, helping both companies grow their online visibility and customer base.

The Problem: Lack of Visibility, Clarity, and Optimization

Before collaborating with First Encoding Services, both sites, ThreeSistersTransportation.ca and ThreeSistersTaxiAB.ca, were professional in their appearance but lacked crucial SEO components.

Major SEO Problems Identified:

• No keyword targeting: no pages were optimized for phrases such as Canmore taxi service, airport shuttle Canmore, or long-distance rides Alberta.
• Unclear meta tags: Titles and descriptions were missing or duplicated.  
• Thin or generic content: There was a lack of engaging, location-specific content.  
• No internal linking: Pages weren’t connected, which affected user flow and crawlability.  
• Unoptimized images: They were missing alt text and SEO-friendly file names.

Without effective on-page SEO, even properly created sites risk being lost in search.

The Goal: Maximizing Search Visibility and Local Conversion Opportunities

Both firms had definite goals:

• Rank higher on Google for local searches.
• Drive organic traffic from Canmore, Banff, and the surrounding areas.
• Boost conversions by making the ride booking process simpler and clearer.  

The Solution: On-Page SEO Strategy by First Encoding Services  

We created a tailored on-page SEO strategy for each website, focusing on local search relevance, content clarity, and technical soundness.

1. Keyword Research and Mapping

We did thorough keyword research and mapped every search term with focused service pages.

Target keywords were:

• Canmore taxi
• Airport shuttle Canmore
• Private transportation Banff
• Ride to Calgary airport
• Long-distance taxi Alberta

We optimized each page to rank for the keywords mentioned above.

2. Meta Title and Meta Description Optimization

We re-created all:

• Title tags for relevance and click-through.
• Meta descriptions with keyword-driven, action-focused copy.

Before: Generic or empty titles

After: 

“Private Airport Transfers from Canmore | Three Sisters Transportation”

This resulted in higher rankings and better click-through on Google.

3. Improvement of On-Page Content

Our content team enhanced service and homepages by:

• Adding H1 and H2 headers containing pertinent keywords.
• Offering concise descriptions of services.
• Localization of text, such as “Serving Canmore, Banff, and Alberta-wide.”
• Adding calls to action like “Book Now” or “Call for a Quote.”

The tone remained friendly and professional, with an emphasis on establishing trust.

4. Strategic Internal Linking

We implemented internal links to facilitate better site navigation and SEO.

Examples:

• Airport Shuttle Service → Long-Distance Ride Service
• Homepage → Canmore Taxi Rates

This lowered the bounce rate and increased the time spent on the site.

5. Image Optimization

We added:

Descriptive alt text.

Keyword-relevant filenames, like canmore-taxi-van.jpg.

This improved:

• Accessibility.
• Load speeds.
• Image search visibility.

6. Local SEO Improvements

We made sure to:

• Maintain the Name, Address, and Phone number the same throughout pages.
• Insert local business schema markup.
• Link to Google Business Profiles.

These improvements led to better rankings in the Google Map Pack for queries such as “taxi Canmore.”

The Outcome: Better Rankings, Increased Traffic, and Actual Leads

Both websites experienced dramatic gains after implementing the strategy:

Keyword Rankings:

• “Canmore taxi” shifted from Page 3 to the top 5. 
• “Airport shuttle Canmore” began appearing on Page 1.  
• Branded keywords gained more impressions and clicks.  

Organic Traffic Growth:  

• There was a 45% increase in organic traffic within 5 months.  
• Service pages became the main entry points.  

Customer Engagement:  

• Form submissions and call rates increased.  
• The bounce rate dropped significantly.  

Client Feedback  

“We were invisible on Google before. Now, customers can find us when they need a ride. Bookings have increased, and we’ve received more inquiries since the updates. First Encoding made SEO easy to understand and delivered results.” 

— Owner, Three Sisters Transportation  

Lessons Learned  

This project shows that on-page SEO is vital for local business success.

You don’t need thousands of backlinks to rank; you just need:  

• Relevant content.  
• Clear communication.
• Technical accuracy.  

Small changes, like better meta tags, content updates, and image optimization, can lead to real business results.  

Ready to Improve Your Website’s Performance?  

First Encoding Services specializes in local SEO and on-page optimization for service providers like transport companies and small businesses.  

Let’s help you:  

• Rank higher.  
• Reach more customers.  
• Convert traffic into bookings.  

Book a Free Consultation today and learn how your website can drive real business growth.