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For local service companies, a website must be your best employee, working 24/7, producing leads, and building credibility. But for a 24/7 Locksmith, that was not true.
Before reaching First Encoding Services, they had no online presence. They received no traffic, no visibility, and most critically, no calls. What followed was a total turnaround that demonstrates the power of using strategic on-page SEO alongside bespoke web development.
BEFORE: A Broken Online Foundation and No Leads
When the owner of a 24/7 Locksmith in Virginia, USA, initially contacted us, he was understandably upset. Although a previous developer constructed the website, it was getting no results. The problems were obvious and painful:
Lack of Website Visitors
- The site was invisible in Google searches.
- It didn’t show up for any locksmith-related keywords, not even in its city.
No Phone Calls or Leads
- No one was locating the site.
- Click-to-call functionality wasn’t optimized, or even enabled.
- The business wasn’t correctly listed on local directories or Google Maps.
No Backend Access or Strategy
- The owner didn’t have any login details or access to the old website.
- No SEO plugins, no analytics, no structure.
- Pages had incomplete metadata, broken structure, and duplicated content from other websites.
“I felt locked out of my own business online. I paid, but got nothing useful,” the client explained.
The locksmith website enjoyed a good reputation offline, but was essentially invisible online.
AFTER: A Local SEO Website That Works Well and Gets Calls
We completed a thorough digital transformation from the ground up once First Encoding Services acquired us.
This is what the “after” condition resembled after only a few weeks of hands-on effort:
A New Website, Designed for Local Conversions
We developed a clean, fast, and mobile-friendly WordPress site with:
- Easy, straightforward navigation
- Clean call-to-action buttons
- Click-to-call phone functionality on each service page
- Dedicated pages for Residential, Commercial, Automotive, and Emergency locksmith services
Each page was created for both users and Google, with optimized load speeds, mobile responsiveness, and a clear structure that drives conversions.
SEO-Optimized From the Ground Up
We didn’t simply create a website; we crafted a digital asset meant to rank.
Here’s what we did:
- Keyword-dense page titles and meta descriptions
- Optimized URLs (e.g., /emergency-locksmith-fredericksburg-va)
- Localized content that accurately represented service areas: Fredericksburg, Stafford, Spotsylvania, and King George
- Internal linking between pages for navigation ease
- Schema markup for local business visibility in search results
- Google Search Console and Analytics setup for performance tracking
Full Ownership and Transparency Restored
We made sure the business owner had:
- Full administrator access to the site and all assets
- A branded business email
- A working, verified Google Business Profile
- Proper citations on local directories
This is the first time I’ve had access and known what’s happening with my site,” the client reported.
The Results: From Silence to Search Visibility
We had dramatic results in 30 to 60 days of going live on the new site:
Remarkable Increase in Organic Traffic
- From near-zero traffic to steady, qualified local visits
- Users were now discovering the business via Google
Phone Calls and Quote Requests
- With enhanced click-to-call buttons, customers were able to call directly from service and search pages
Indexed and Ranking
The website began ranking for queries such as:
-
- “locksmith culpeper va”
- “locksmith fredericksburg va”
- “emergency locksmith Spotsylvania”
Before vs. After: At a Glance
| Feature | Before | After |
| Website Performance | No traffic, slow site | Fast-loading, SEO-friendly build |
| Search Engine Visibility | Not indexed, not ranking | Indexed, ranking for local keywords |
| Backend Access | None | Full admin access and ownership |
| Lead Generation | Zero calls or leads | Consistent calls and customer inquiries |
| SEO Implementation | Missing entirely | Keyword-optimized, schema-integrated |
| Content Quality | Generic or duplicate content | Geo-targeted, benefit-focused content |
| Business Profile (GBP) | Missing or incomplete | Verified, optimized, and integrated |
Why It Worked: First Encoding’s Approach
We don’t build websites at First Encoding; we create digital systems that deliver true ROI.
Here’s why our approach works:
- Strategy-first design: We plan user flow to drive conversions
- Local-first SEO: We target individuals most likely to call or hire your business.
- Transparent handoff: You own everything. We just help you optimize it.
We believe small businesses should never be left in the dark about their digital presence. That’s why we blend technical expertise, content strategy, and complete support from start to finish.
Final Thoughts
The revolutionizing of the website is more than a success story; it’s a warning for business owners who are still using template sites and one-size-fits-all developers.
Before First Encoding Services:
- The business was invisible online.
- The owner had no access, no control, and no results.
After partnering with us:
- The locksmith website became a visible, credible, and lead-generating brand in its local market.
If you’re ready to go from being lost in search to becoming the go-to expert in your area, we’re here to help.
👉 Let First Encoding Services unlock your business’s full digital potential.
Contact us today for a free website and SEO consultation.
